Markup Calculator for Retail & Business
Calculate selling price based on cost and markup percentage.
Markup vs. Margin: What's the difference?
Markup is the percentage added to the cost price to determine the selling price. Profit Margin is the percentage of the selling price that is profit. While they use the same inputs, they tell different stories about your business finances.
How to Calculate Retail Price
- 1Identify the Cost of Goods Sold (COGS).
- 2Decide on your desired Markup Percentage (e.g., 50%).
- 3Multiply the Cost by (1 + Markup/100).
Frequently Asked Questions
Q
Is 50% markup good?
In many retail industries, a 50% markup (often called 'Keystone Pricing') is standard. However, this varies heavily by industry and product type.
Q
How do I calculate markup from cost?
The formula is: Selling Price = Cost × (1 + Markup%). For example, if Cost is $100 and Markup is 25%, Price = $100 × 1.25 = $125.